Where CBC's quote visitors go, quote, and walk away.
CBC's own Amplitude (two separate accounts, one per site, never mixed)
· 90 days, Mar 11 to Jun 9, 2026 · unique people
cbcins.comthe house brand
The journey · individual / family
Step
People · % of step above
Lost at this step
Visited www.cbcins.com
11,529
includes inflation: see the Virginia + non-US rows below
Touched a quote entry page
3,11727%
2,687 land on a 2013 chooser page (/Quote/Index) that forwards 2.7% of them to the form
Entered the modern quote flow
50916%
299 stop before the applicant step
Completed applicant info
21041%
46 lost before prices
Saw plans and prices (= quoted)
16478%
about 16 quotes a week
Went on toward enrollment pages
63.7%
the measured trail ends here
The form works once entered: 32% of entrants reach prices, median 92
seconds. The bleeding is upstream. (Counted by page views; this site's own form-submit
event is 97.7% noise, finding #1 of the audit.)
Devices · the paid-traffic problem
Device
Quote entrants
Share of entrants
Entry → quoted
iPhone
1,730
56%
1.2%
Android
547
18%
2.9%
Windows
384
12%
23.7%
Mac
153
5%
19.6%
~73% of quote traffic is paid Meta, almost all mobile; the pages render
desktop-width on phones. Net: ~1,975 paid clicks → ~17 quoted → ~0-1
enrollments a quarter.
By state · ~people per month
State
Visitors / mo
Share of visitors
Quote entrants / mo
Virginia
~849
~22%
below top 14
California
~271
~7.1%
~142
Washington
~240
~6.2%
~57
Oregon
~187
~4.9%
~88
Texas
~148
~3.9%
~85
Florida
~108
~2.8%
~57
New York
~97
~2.5%
~42
Georgia
~86
~2.2%
~49
North Carolina
~82
~2.1%
~47
Illinois
~72
~1.9%
~38
Leinster (Ireland) + Hebei (China)
~280
~7.3%
0
Virginia (#1 by 3x) and the non-US rows are bot-signature traffic
(no referrer, homepage-only, never quote): about a quarter of the visitor headline.
Real demand: CA, OR, TX, FL, WA.
The four product lines · what's measurable
Client type
Quote flow on site
Analytics
CRM
Individual & Family
modern flow
YES (this analysis)
none
Small Group
12-field form exists
NONE
none
Medicare
flow exists
NONE
none
Large Group
inquiry form (dialog)
NONE
none
Verified on the served pages. Three of four lines fly blind, no CRM
exists anywhere on the site, and where form submissions land today is an open question
for CBC's team.
costcoquote.comthe Costco partnership · most of the measured demand
The journey, every segment · per 90 days
Step
People · % of step above
Lost at this step
Month and day views are the 90-day window divided down. The group
walkaways at the price step had already given name, email and company. Individual
completions = reached plan results (verified by an independent re-pull June 11; the
site's own form-submit counter was confirmed to count a results-page widget and is
retired from this page).
The wall and the friction · per 90 days
Signal
Count
Next-click totals span both quote flows. "Went nowhere" includes
validation rejections and re-clicks; it is not 15,000 distinct people.
By state · pick a segment · ~people per month
State
People / month
Share
Leads / month
What is recovering these people wortharithmetic, not a forecast
Closed deals per quarter...
Closed deals per year...
Revenue per quarter...
Revenue per year...
Close rate and deal value are CBC's numbers, not ours. Lead counts
are measured people from the window above; "if" rows apply a stated assumption.